Initiating uniqueness through using our vast agricultural resources to plant a unique strain of jojoba that is registered in our name “Jojoba Elmoghra” to generate huge amounts of jojoba oil as well as planting condensed olive in addition to forest building trees for wood generation , all to be used in manufacturing a variety of unique quality finished products with lower prices to  supply the local and global increasing demand
Our mission is to establish a trio business categories to introduce different approach to agricultural investment.
1- Plant rare and dependent plants with low needs for sustainability
2- Building factories to refine the agricultural products
3- Using the agricultural terrain to build  touristic villages on the European Design

Our values grow according to the growth of our business:
1- Environmental responsibility
We always feel responsible toward our environment in all aspects of our operations , never using any chemical pesticide we never waste water resources, and we use clean energy in the form of solar panels
2- Introduce Unique quality products
We plant Jojoba, olive & Forest building trees and introduce fish farming ponds surrounded by European style village to introduce high quality of rare products in addition to a magnificent touristic experience.
3- constant development
Developing is a priority we keep it at the top of our tree as we believe that it’s the flower that will keep bearing fruits
4- Costumer orientation
We value our costumers and always aim to build a long-lasting partnership with them.